Walking Tour of Greensboro’s Modernist Downtown

As Greensboro grew to become the second largest city in North Carolina by 1970, the city gained affluence through income from textiles, cigarettes, electronics, banking, and insurance. Wealth and prosperity led to corporate confidence which translated into progressive designs that drew from global conversations on architecture. For the decades between 1930 and 1980, Greensboro was recognized as a symbol of the New South, and the New South was illustrated by modern architecture.

Preservation Greensboro’s Benjamin Briggs will lead the tour of center city Greensboro and touch on key examples of modern design, ranging from Art Deco to International Style, Brutalism, and the best Post Modern skyscraper in North Carolina! Learn about period development of Greensboro’s center city and gain insights on architectural landmarks that were designed by well-known architects such as Edward F. Sibbert, Ralph Walker, Eduardo Catalano, Philip Freelon, Leif Valand, Edward Loewenstein, and Cambridge Seven Associates. The tour will take a little over an hour depending on questions.

This tour meets at the corner of South Elm Street at February One Place. It is cancelled in case of rain/thunder. Wear comfortable shoes!  This event is FREE.